How often should I moisturize dry skin on my face?

Dermatologists recommend moisturizing at least twice daily once in the morning and once before bed. The most effective time to apply is within 60 seconds of washing your face, while the skin is still slightly damp, which helps trap water in the outermost layer. In harsh winter conditions or very dry climates, you may benefit from a midday reapplication, especially on areas prone to flaking like the cheeks and around the nose.